Developed in collaboration with our long-standing client, Millennium & Copthorne Hotels, this project introduced the more refined counterpart to the Studio M brand — a sophisticated four-star hotel concept delivering luxury without formality.
Located in the heart of Dubai Marina, the brief was to create a brand that integrated seamlessly within the existing portfolio while carving out its own identity. The result is a hotel experience designed for the modern traveller seeking understated sophistication and elevated design — without the premium price point.



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